Australian fashion designers are a hot topic locally as well as internationally. In 2019, there have been plenty of new names on the runways in Australia, and it is exciting to see fresh new ideas that show great promise and the potential to become some of the biggest names in fashion in the country and globally.

From online fashion boutique in Australia to new fashion houses, read on to know about the homegrown next generation of Australian fashion designers that have caught our attention this year:


 A designer sleepwear brand that is making waves for taking loungewear to new heights of chicness, Öösel is an example of homegrown fashion talent at its best. The entire collection of Öösel sleepwear from slinky silk slip dresses to charmingly chic camisoles; everything has been made in Australia.

Setting a new sleepwear standard the elegant pieces are glorious wardrobe investments that you will get obsessed with and will want to wear everywhere.


Created in 2018 in Melbourne, Joslin clothing emits a cool girl vibe that is undeniably chic with a hint of freshness. The Australian designer has something to offer for every occasion, from casual nights out to office appropriate outfits. The most recent collection is a refreshing combination of classic fabrics with modern cuts.


Melbourne-based design house Saroka is all about feel-good fashion. The brand caters to all sizes and follows the slow and sustainable fashion mantra that ensures that each piece from Saroka is of the highest quality with a timeless look. The elegant pieces from the brand are sure to become wardrobe staples that can be worn for many years to come.


The Byron bay-esque aesthetic of the husband-and-wife duo is being highlighted on many platforms. Within a short time period, the ST. AGNI’s fashion pieces have become the top choice of fashionistas. ST. AGNI offers a range of refined and minimalistic leather accessories, clothing and footwear. ST. AGNI firmly believes in creating timeless pieces that you can cherish for life.

Courtney Holm

Courtney Holm is an emerging Australian designer who is famous for her men’s luxury sportswear label ‘Articles. By Courtney Holm’, popularly known as ‘A.BCH’.  Holm has given a new life to men’s luxe sportswear. She is famous for her signature style that is ultra street-modern. She believes in using bold prints and using technical fabrications. Grey-scale contrast is also a prominent element of her designs. She is one of the three nominees for the 2019 BT Emerging Fashion Designer Awards for the BT Emerging Designer Award.

Blair Archibald

Blair Archibald is undoubtedly one of the most prominent emerging designers of the year 2019. He is famous for using locally produced materials that offer both sustainability and longevity. He has won recently won the BT Emerging Designer Award 2019. Blair Archibald is being recognized worldwide for his effort for revitalizing the fashion industry and offering designs that minimalistic, and easily accessible to all silhouettes. He also believes in designing gender-neutral designs.